What I do
Where wealth management meets celebrity influence.
A 360° perspective.
Over two decades of experience across representation, brand partnerships, appearances and press. They look unrelated from the outside. All of them come down to understanding what an audience already believes, and moving it.
01
Celebrity management
Representation and day-to-day management for talent, through Celebrity Bee FZ.
Booking, negotiation, scheduling and the slower work of deciding what a name should stand for. Most of what an agency does never appears in public: choosing which offers to decline, protecting a reputation over years rather than quarters, and keeping a career pointed somewhere deliberate.
- Representation and bookings
- Contract negotiation
- Long-term positioning
- Reputation management
02
Brand partnerships
Matching brands with the right names, then building campaigns that hold up.
A partnership works when the audience already believes the pairing. That judgement comes from knowing both sides well enough to say no. Work spans luxury, hospitality and digital assets across the UAE and the wider Gulf.
- Brand and talent matching
- Campaign structuring
- Launches and activations
- Ambassador programmes
03
Appearances
Panels, interviews and events across the UAE and the region.
Usually on crypto adoption, Web3 and digital wealth, and usually aimed at people who are curious but have been put off by the language. Available for conferences, panels, moderated discussions, podcasts and broadcast interviews in English and Arabic.
- Conference and panel appearances
- Moderated discussions
- Podcast and broadcast
- Private briefings
04
PR
Press positioning and media relations across the Gulf and beyond.
Placing the right story with the right publication, in the right language. Relationships with editors across the region matter more than any distribution list, and Arabic and English coverage are treated as one strategy rather than two.
- Media strategy and positioning
- Editorial relationships
- Arabic and English coverage
- Newswire distribution
How it works
Three steps, no mystery.
Tell me the goal
Not the deliverable — the outcome. Who needs to know about you, and what should they think when they do.
An honest answer
If it is something I can help with, you get a plan and a timeline. If it is not, I will say so and point you somewhere better.
The work
Representation, campaign, appearance or coverage — run properly, with one person accountable for it.
Representation · Partnerships · PR
Let's build something worth talking about.
Celebrity management. Luxury branding. Crypto and markets insights across Dubai and beyond.
